BETFAIR
Design Lead: October 2007 – September 2010

SUMMARY
During my time at Betfair I was responsible for producing engaging digital experiences resulting in greater acquisition and revenue based on user research.

Understanding business requirements, brand positioning and producing user journeys, wireframes, personas, expert reviews and rapid prototypes for user testing using agile methodology.

Highly engaged in iPhone/iPad product development. User-interface and visual design of dashboards/widgets across multiple platforms.

SUCCESSFUL PROJECTS
• Betfair Rattle, a fun viral app where users can show support for their team
• Betfair poker client re-brand
• Mini-games, high grossing widget highly visible in the bet slip

01. POKER
Fullscreen immersive poker experience focussed on specific user personas (Passive to Aggressive)

02. RATTLE
Fun iPhone app…