CLIENT
RBS

PROJECT TYPE
Strategy, Design & Front-end Development - Desktop Application

BUSINESS AREA
Sales, Trading & Operations

SOLUTION AREA
Front-office

COMMISSIONING AREA
Business and Technology

BRIEF
Help the client bring their vision of a single dealer platform into production, driving efficiency and improving user engagement

PROCESS
• Dedicated ‘War Room’ to conduct workshops
• Persona Creation and User Journey Maps
• Dedicated Pods / Streams per product area
• 2 week sprint cycles
• Cross-discipline show-n-tell’s

IMPACT
• Increased trade execution speed by 35%
• Improved user adoption by 50% within the first 6 months post-launch
• Reduced workflow inefficiencies, cutting manual intervention by 40% via automating and streamlining processes

DURATION
18+ months

TEAM
x3-7 UX (inc. me)
x2-5 Visual Designers (inc. me)
x3-5 Frond-end Developers